Custom Search
Entrepreneurial Capitalism and Innovation:
A History of Computer Communications 1968-1988
By James Pelkey

Entrepreneurial Capitalism & Innovation:
A
History of Computer Communications
1968 -1988
By James Pelkey

This history is organized by three co-evolving market sectors and also standards making.
An overview of the schema is presented in the Introduction.

DATA COMMUNICATON
Ch. 1: Emergence
Ch. 3: Competition
Ch. 5: Market Order
Ch. 11: Adaptation

NETWORKING
Ch. 2: Vision
Ch. 4: Arpanet
Ch. 6: Diffusion
Ch. 7: Emergence
Ch 8: Completion
Ch. 10: Market Order

STANDARDS
Ch. 9: Creation

INTERNETWORKING
Ch. 12: Emergence

 

 

Chapter 11
Data Communications: WANs 1979-1986
Data Networks Become Wide Area Network

 

11.8   Codex

As of 1983, Codex, the largest Data Communication firm and the leading supplier of data communication networks, had yet to enter the T-1 market. Clearly, Codex had lost its entrepreneurial drive and, thus, would increasingly depend on other firms for innovation through OEM or distribution agreements. The inability of Codex management to manage innovation development would acknowledged years later by John Pugh, vice president of marketing. Both he and James Storey, Codex’s President, believed in the importance T-1 multiplexers:

“We reorganized in 1982, and they took marketing and broke it up and we formed product lines. T1 was in the multiplexer product line. We knew they were falling behind, and Jim Story was extremely frustrated, because he could not get the programs moving.  I made a major presentation to Motorola, and talked about the tariff structures, why you had to be in this business, what the threat was to Codex in the analog business, and that we had to move. And Story, president of the company, bought it.”

In 1983, management had no choice but to conclude that their internal development efforts were a failure and began negotiations to OEM a T-1 multiplexer from Avanti. In 1984 Codex introduced its 6240 T-1 multiplexer, a repackaged Avanti point-to-point multiplexer. Codex represented 40% of Avanti’s sales that first year, but a few million dollars represented little market presence.